Smooth Appeal

About Us

At Smooth Appeal, we believe everyone deserves smooth skin, achieved conveniently at home.

Our wax kits remove even the shortest and coarsest hairs without needing a salon visit or bulky equipment. Compact and available in microwave and stovetop formulas, our kits are perfect for any hair removal situation, whether it’s your first time, every time or in an emergency.

Our post-wax treatments soothe and nourish the skin, combating ingrown hairs, lumps and bumps for truly silky smooth skin at home.

Real People, Real Reviews

Kayleigh, Microwaveable wax

"Lost for words! I am amazed! I suffer from PCOS and affects facial hair growth. I normally go to a salon once a week to get it done but decided to try myself. I was able to wax so much off! So easy to use! Who needs to spend a fortune!"

Amazon Reviewer, Microwaveable wax

“The only wax that is suitable for my sensitive skin. I have been using it for years now.”

R.Wyatt, Microwaveable wax

“I normally forget to write reviews for products on Amazon but after using this I’ve rushed right on to say how awesome it is. I’ve struggled with my PCOS beard for so long it’s almost a running joke. Well this product has removed that - literally in seconds. Goes on well, comes off great and loads left to reuse again. Incredible Product.”

Jen, Microwaveable wax

“I don’t think I’ll ever pay for threading again now I’ve found this wax! Great find.”

Meg, Microwaveable wax

“I have PCOS and one of the symptoms is a lot of excess facial hair. I used to be really insecure about this and I have tried so many methods to try and remove It but never waxing. Seeing all the wax strips come off leaving me with silky smooth skin made me question why hadn’t I done this before, this is a super easy process and is so satisfying”

Lizzie, Microwaveable wax

“It’s honestly really really good, especially if you are embarrassed about going to get your face waxed. It's so quick and simple to use.”

Joanne, Original wax

“It’s amazing!!!! The best facial wax on the market!”

M. Mowbray, Original wax

"Blown away by the results. I'll never pay anyone to wax my eyebrows or top lip again. Very economical and remarkably pain free. I'm very impressed."

Amazon Reviewer, Original wax

“This has to be the best facial wax treatment I have had. I have been through them all. I have finally found my facial wax treatment. Would 100% recommend, easy to apply if you read instructions. Saved me so much money, as I use to go to wax bar for all of my facial treatments.”

Chantelle, After Wax Gel

“The after wax Gel is incredible at soothing the skin instantly and leaving you feeling nice and soft.”

Amazon Reviewer, After Wax Gel

“Absolutely love this after-wax gel! The big bottle is perfect for travel—took it on holiday and used it after long days in the sun. The aloe vera was incredibly cooling, especially after I kept it in the fridge. It soothed my skin and reduced redness. A total game-changer!”

Ergen S, Ingrown Hair lotion

“Smooth Appeal Ingrown Hair lotion is a must-have for anyone dealing with ingrown hair concerns. It has quickly become my go-to professional ingrown hair treatment. This lotion is a game changer.”

Amazon Reviewer, Ingrown Hair lotion

“This exceptional lotion not only effectively addresses ingrown hair concerns but also offers gentle exfoliation that soothes and nurtures the skin.”

Amazon Reviewer, Ingrown Hair lotion

“Just what I was looking for. The lotion worked like magic”